Dental Client Retention in the Gig Economy Era

Hey there, dental world! It's time to drill down into a topic that's been chewing at the back of our minds: client retention.

Now, we all know that keeping our current clients coming back is the lifeblood of any dental practice. But how do we do it effectively in this gig economy era? But first, let's sink our teeth into this “gig economy” buzzword.

Google searches have seen a considerable uptick in the volume of searches for the gig economy, especially in the dental industry. It's the trend of the town and missing out on it is like not flossing - you can, but you'll regret it later.

So, how do you retain clients and fill cavities in your appointment calendar? Here's a dentalWORKS guide on how to keep your clients from saying "I can't" to "I can't wait for my next appointment!"

Embrace the Virtual Assistants

Just like the Spartans of old, as dentists, we need to understand the power of delegation. Let's admit it, we can't do it all. So, why not consider hiring a virtual assistant? They are like the dental hygienists of the virtual world, helping you manage your time and tasks. In this gig economy, you have access to a talented pool of virtual assistants, ready to help you with those menial tasks that can distract you from your core service. Now isn't that something to sink your teeth into?

Outsource your Dental Marketing Projects

Marketing is like flossing - everyone knows they need to do it, but not everyone enjoys it. But remember, a winning smile doesn't just happen; it's the result of an effective dental marketing strategy. If marketing isn't your forte, don't worry. You can find a host of talented individuals in the gig economy ready to take on your dental marketing projects. Think of it as swapping out your old manual toothbrush for a shiny new electric one - more effective and less work for you!

Become a Tele-Dentist

Picture this - you're at home, wearing your favorite Hawaiian shirt (yes, we're looking at you, dad-joke enthusiasts), and providing dental consultations. This is the reality of teledentistry, and it's an opportunity you can't afford to miss. It's like having a tooth fairy on call, ready to advise and consult at a moment's notice. With the rise of telehealth companies, there's a growing demand for tele-dentists, and it's an excellent opportunity to retain your clients and even reach new ones.

Empathize, Empathize, Empathize

Remember, your clients aren't just sets of teeth; they're people with feelings and concerns. Show empathy and reassure them that you're there for them. After all, a patient who feels valued is less likely to take their pearly whites elsewhere.

Keep Communicating

Keeping in touch with your clients is like the regular check-ups we dentists love so much. Regular, personalized communication builds relationships and trust. So whether it's a friendly reminder for a check-up or a 'happy birthday' message, keep the lines of communication open.

Conclusion

keeping your dental practice thriving in the gig economy era is not as hard as pulling teeth. With a bit of strategy, a dash of empathy, and a good dose of dad-jokes, you can keep your clients coming back for more. After all, a smile is the best business card a dentist can have!